I’m sorry Tourism Tenerife but you have got it wrong again. The way to promote #TenerifeGolf to the uk market is from within ..by generating great content, using blogs and social media to share and engage with the golfing community. Bring the players, Hotels, golf shops, courses, tour operators into line with ‘new rules marketing’ strategies.
Tenerife Golf can’t afford to rest on it’s laurels! New competition is coming online soon. “There are now over thirty golf courses in Morocco and a dozen others are being developed, most of which will be inaugurated in 2015.” (Gold European Magazine).
The problem is the people in decision making positions don’t understand new rules marketing. You don’t have to contract a PR company in the UK that knows nothing about Tenerife Golf to promote to the UK! The game has changed, marketing has evolved!