By establishing working relationships with local reporters, you’ll have a platform for your future publicity efforts, while also becoming a valuable source when journalists need a local expert on a matter related to your industry.
People don’t wake up thinking about your brand anymore
"Customer centricity is a culture of putting the customer at the center of everything you do.” via @visioncritical
Matt looking cool as ever @ SortedSites.com HQ
For companies who are selling online, it is so important that your online visitors feel like you are taking them through a journey rather than just hitting them between the eyes with a request. A lot like building personal relationships, people build relationships with brands that they feel they can trust, and get to know. This used to be done face-to-face, but now this is done from screen to screen.
Change of course is not without its challenges. And it is most interesting, yet not surprising, that the greatest antagonist to change is company culture (63%).