Panic Marketing

John Beckley is a South African living in the Canary Islands, Spain. Interested in Design and Marketing on the Internet using social media.

http://www.linkedin.com/in/johnbeckley

Working @ Sands Beach Resort Lanzarote

@JohnBeckley on twitter

People don’t wake up thinking about your brand anymore

I should be playing golf today! #lanzarotegolfresort

I should be playing golf today! #lanzarotegolfresort

This is Costa Teguise @ Villa Toledo #costateguise #lanzarote  #canaryislands #restaurant

This is Costa Teguise @ Villa Toledo #costateguise #lanzarote #canaryislands #restaurant

What another fab event at K10 Yaiza Xtreme Lanzarote. Thank God this only comes round once a year!

Thanks to our good friends Petra and Mikel for letting us stay in their apartment at Perla Blanca in Callao Salvaje, Tenerife, Canary Islands.

Summer time fun! #tenerife

Summer time fun! #tenerife

Europe’s top Triathlon Training Destination #lanzarote #SandsBeachResort

Europe’s top Triathlon Training Destination #lanzarote #SandsBeachResort

The nature of my “day job” is such that it requires my absolute involvement….. and I love it!  #SocialMedia #MarketingManager #SandsBeachResort #Lanzarote 

The nature of my “day job” is such that it requires my absolute involvement….. and I love it!  #SocialMedia #MarketingManager #SandsBeachResort #Lanzarote 

briansolis:

"Customer centricity is a culture of putting the customer at the center of everything you do.” via @visioncritical

briansolis:

"Customer centricity is a culture of putting the customer at the center of everything you do.” via @visioncritical

For companies who are selling online, it is so important that your online visitors feel like you are taking them through a journey rather than just hitting them between the eyes with a request. A lot like building personal relationships, people build relationships with brands that they feel they can trust, and get to know. This used to be done face-to-face, but now this is done from screen to screen.

Change of course is not without its challenges. And it is most interesting, yet not surprising, that the greatest antagonist to change is company culture (63%).

Molly @ Sands Beach Resort